The Hostess Without The Mostest (Sales)

Hello, hello--hello!

Well, folks, when it rains, it pours.  Last week, I told you about Sears and Kmart's money woes.  This week, I have to tell you of another well known company whose future is uncertain.  This past week, The makers of Twinkies and Ding Dongs has filed for bankruptcy--for the second time in its history.

Interstate Bakeries Corp, the parent company of Hostess, maker of the aforementioned Twinkies and Ding Dongs, are blaming union contracts and pension costs for their financial troubles.  The 82-year-old country obviously survived the first Great Depression, but it might not survive this current one, and the reason is quite obvious to everyone.  You see, the real reason isn't the problem with obesity in this country, as it is the problem with diabetes. 

You see, back in the 1930's, we didn't nearly have as much, say, "pleasingly plump" people in the country, because a lot more kids spent time playing outdoors instead of watching a TV or computer screen because, of course, TV and computers didn't exist back then, and they were able to burn up all that cake and cream filling.  However, we also didn't have a big diabetes epidemic back then either, so everyone was able to eat as many Twinkies to their little hearts' content.  Fast forward a good eighty years to 2012.  Everyone's having a hard time fitting into their jeans and worrying about getting diabetes, especially those who have a history of it in their families.  So the more people are watching their health, the less likely they are to indulge in snacks like Twinkies.  Add the fact that, because of this fact, sweet snacks no longer are advertised during youth programming on TV, and it's plain to see why Hostess is having a hard time selling its snacks today. 

Well, that's all the time we have for this week.  Until next time, be well, stay well, and remember to help the disaster survivors!

Sincerely,




Marley Sue



 

 

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